ABC Vegetarian

Mr Peh Joo Choon, founder of ABC Vegetarian Food Pte Ltd, was previously an owner of a thriving non-vegetarian economic rice stall. With an astute business mind, he realized that the increase in health consciousness within Singapore could mean a significant increase in the demand for healthier foods and diets such as Vegetarian diet. From that moment, ABC Vegetarian Food is established in year 2011.

Through meticulous management and a creative buffet menu, which includes many vegetarian versions of local delicacies, ABC Vegetarian was able to grow steadily and rapidly. This has enabled ABC Vegetarian to achieve a significant market share within a short period of time by not only buffet catering but also by working with multiple Community Centers, Non-Profit groups and Corporations to cater to their yearly banquet and events.